As there are almost 95 million distinct photos posted every day, it can be difficult for Instagram to deliver the best content to the person who wants it.
Thus, hashtags were created so that information on Instagram and other social media networks could be accurately and efficiently categorized.
A few years ago, Chris Messina, the creator of hashtags, explained how the idea of hashtags occurred to him: “In the summer of 2007, I was talking one of my friends when suddenly the question occurred to me that with this amount of information and opinions on social media sources, how people can find what they want?!
The problem is that there is no proper mechanism for properly and efficiently classifying different types of information. For this reason, I came up an idea from a Roman chat I was participating in at the time.
It has been 10 years since the first hashtag appeared on social media. Instead of an ordinary square button on the phone, the symbol tried to transfer a message, a new letter, or a social movement spreading around the world.
The Importance of the Role of Hashtags
Hashtags are not anymore a simple square with no usage, indeed they have an important rules in our digital marketing and they are one the newest ways to find information on social networks.
Without hashtags, we will get lost in this ocean of information and the digital world, and we will never find our way.
There are hashtags in every type of media today, from TV commercials to online advertising banners to environmental media and even the semicircular line in front of ATM machines.
Instagram hashtags became one of the most important features of Instagram which talk about topics among digital marketers, social media marketers, influencers, content creators and anyone who works in some way with Instagram.
Why Does Hashtag Matter?
One the reasons which make hashtags so popular is the matter of Time!
When Social Medias like Instagram grew, more and more information passed on the world. Since we need a new way to classify those information and make them available to all people, hashtag is appeared.
But this wasn’t the only reason for the importance of hashtags … ease of use, make hashtags one the most popular marketing strategies on Instagram.
As we know Instagram search bar allows us to search each hashtag and follow it.
Additionally, hashtags raised public and community awareness. Numerous social movements were sparked by these hashtags, including social gatherings or public relief efforts for the victims, and thousands of other cases! One of the biggest movement was Women march which founded to promote women’s rights, and the day after Trump was elected President of the United States, there were large protests.
Absolutely this movement was powered by hashtags!
The fact is that hashtags are not used only by ordinary people. Due to the increasing use of social media, digital marketing, and businesses for Instagram, digital marketers, content marketers, influencers, and celebrities are now able to activate their Instagram pages and let their followers know what they are doing.
How to display a specific content to target audience?
This is where hashtags come in and solve their problems.
Instagram hashtags help digital marketers and content marketers find their target audience and deliver them what they want more quickly and accurately.
Through the hashtags, various marketing campaigns and the introduction of new products can penetrate all over Instagram and in the blink of an eye they can reach from one phone page to another.
Hashtags are more important for those influencers who have many followers. Since they earn from advertising and interaction with people, need to find the best hashtags for their Instagram posts. By the way they can do it by Instagram hashtag generator totally free and drive traffic to their pages.
How many hashtags to use on Instagram?
According to HubSpot’s article “Complete Guide to Instagram Hashtags in 2019”, having at least one hashtag on your Instagram posts will increase engagement and participation by 12.6%. More people will likely see your Instagram post if it has a hashtag! There are almost no posts without hashtags on Instagram anymore.
The best number of hashtags to use for each post or comment to get the most impressions and avoid being cluttered is 11 hashtags. (Be safe, however, as there is considerable speculation on the right number of hashtags for a post or comment).
But honestly we see different numbers from different sources and sites.
Wait … Use 6 hashtags!
In addition to Google, we all know using more than 30 hashtags on an Instagram post is not safe, and if just one more hashtag is added, then the comment or post will be deleted, the page will be harmed, and Instagram will flag that page.
In an article on Lewis Myers’ personal website, she answers the question “how many hashtags should we use for an Instagram post” with statistics and tables.
A post on Instagram can contain a maximum of 30 hashtags, she says. There are some influencers and digital marketers who believe that this is spam and is harmful to your posts and page. So better to use five to six hashtags.
Hashtags are a useful tool for marketers to rank well on social media.
While you can use up to 30 hashtags on Instagram, try not to use more than 10. You should also include hashtags that are relevant to your post and are popular in your niche.
Can we hide hashtags on Instagram?
Yes but not completely! We mean you can hide your hashtags by not putting them in your caption, instead, you write your hashtags in your comments!
By doing so, your hashtags won’t be visible on mobile till they tap view all comments.
How to find the right hashtags for my brand?
Hashtags are a great way to describe the content of a post. They are also the only way that users can find posts that have something in common with them on Instagram.
When using hashtags, it is important to come up with a few different tags for your posts. This will help you build an audience and will also allow you to reach people who might not otherwise find you through their search.
As you know, using the right hashtags for your brand is one of the most important things you can do for your hashtag marketing strategies.
But how can you find these proper hashtags? This is piece of a cake! Just go to Instagram hashtag generator on HashtagMark website and type your phrase, then you’ll see a complete list of the best and most proper hashtags for your brand.
Optimize The Best Instagram Hashtag Strategies
The use and design of hashtags on Instagram has undergone a lot of changes in the last year. Instagram switched from a chronological feed to one following an algorithm. If your business is using hashtags, it’s important to know how Instagram’s changes will affect them.
There are two main ways you can optimize your hashtags strategy for results – design and performance optimization. Design will vary depending on the app that you’re using, but performance optimization is largely the same across all platforms.
A successful strategy should consist of both designs and performance optimizations because they work together to bring out the best results possible.
In a nutshell…
Hashtags on Instagram are used to categorize your photos, connect with people and discover new content. However, how many hashtags should you use?
There is no harm in using more than one hashtag at a time on Instagram. If you’ve already used the most popular hashtags for your photo, then feel free to use other ones that can help it get discovered by more people.
The best way to think about hashtags is as an extension of the words you’ve typed into a search bar. You don’t have to add any punctuation or symbols and do anything else beyond adding a few letters or combination of letters as long as they make sense with what you’re trying to say.
It’s not recommended to use more than 30 hashtags, but it is still important to optimize your posts on Instagram.
One of the key factors for success on Instagram is the number of hashtags, that’s why you should use at least 10-15 relevant and popular ones.
If you have any questions or need any helps for using hashtags, please let us know through comments!