It goes without saying that hashtag on Instagram is one of the most important engagement factors, so they’re used when people want more and more engagement rate.
The key to success on Instagram is using the right hashtags.
But do you have any ideas what types of hashtags can be used on Instagram?
We are here to show you the types of hashtags on Instagram and also an ultimate guide to Instagram hashtags.
If you want to stay ahead of the pack, you need an excellent marketing strategy. Hashtags are made to provide you such a thing.
Now we want to teach you how use different kinds of hashtags to attract target audience.
Types of Hashtags on Instagram
1. Brand hashtag
Brand hashtags on Instagram are those popular tags or keywords that are most relevant to the brand’s identity.
They can come off as something that is casual, but they help the company maintain their presence on social media because people know what to search for when looking for pictures, posts and other content about them.
It can be used as a way to reach out to new customers by narrowing down who your target audience is and knowing what they’re interested in. This can also be a good opportunity for companies with multiple accounts on the same social media site like Instagram or Twitter to have their own unique hashtag that helps promote both of their accounts and make it easier for customers who want updates from both sources.
2. Event Hashtags
Event hashtags are another types of Hashtags on Instagram. Using them is a great way to connect with other like-minded people who are attending the same event as you and they can help you find friends with similar interests.
If you’re attending an event, it is usually not too difficult to find a hashtag that’s related to the event. However, if you’re hosting an event and want to get more people interested in coming, it might be a good idea to create your own hashtag for the event.
Event hashtags are designed strictly for events on Instagram, but they have become such an integral part of social media that many other platforms also offer them now. Especially they are part of a larger movement which can be related to a social issue or just an event!
3. Community Hashtags
Next type of hashtags on Instagram is Community hashtags. They are a way to connect people of the same interests on Instagram and also a fun way to break the ice and start conversations with others.
Community hashtags can be used by anyone who wants to participate in the community, including people who don’t have an Instagram account.
They create a digital space where participants can find out about other like-minded people all over the world, find new friends and share ideas in their niche of interest.
You also can use those community hashtags which your competitors or followers use and follow!
4. Celebration Hashtags
As the name suggest, celebration hashtags are used to show a celebration!
For example when you are too far away from your loved ones to celebrate with them, a celebration hashtag on Instagram can help you feel close to them.
Celebration hashtags are a way of expressing gratitude, love, and appreciation in a creative way.
They are also used for showing especial days like mother day.
5. Location Hashtags
The fifth types of hashtags on Instagram are location hashtags! Have you ever used or seen them?!
They are one of the most popular hashtags on Instagram too.
These Location hashtags offer a way for people to find and share photos that were taken in a certain location.
Location hashtags are also used to organize content, and for people to search for specific locations, get inspiration, and discover new places.
Some of the most popular location hashtags on Instagram include #nyc and #tbcaustin, which are locations in New York City and Austin, Texas respectively.
6. User-generated Hashtags
User generated hashtags are different from the hashtags you might use when you post a photo on Instagram. User generated hashtags are usually created as a way to categorize photos.
In this case, the person posts a photo of themselves in an event or venue and then they add a hashtag which is relevant to that photo and other people can then find them through that same hashtag.
7. Industry Hashtags
Instagram has changed the way media and marketing works. It is not just a social media platform anymore. It has given a way for consumers to learn about products and brands in a more interactive way.
This content marketing strategy is not new, but Instagram has made it much more effective because of the exclusive hashtags for particular users and industries.
Many different companies and brands are using hashtags on Instagram in order to increase the popularity of their posts, which will ultimately lead to increased sales or traffic.
But it’s better to mix them with more niche hashtags because they are so competitive.
8. Niche Hashtags
And the last but not least!
Pervious type of hashtags on Instagram was industry hashtags which are so competitive and general.
But Niche Hashtags are hashtags that are highly focused on a specific topic. For example, if you have a clothing store, a niche hashtag would be #designerjeans.
Niche hashtags can help people discover and follow content related to the niche they are interested in. Using those hashtags on social media posts can also increase the reach of your content by targeting specific audiences instead of just using general one like #instagood or #fashion.
Why Does Instagram Hashtags so Matter?
With the popularity of social media and online platforms growing by the minute, one of the best ways you can use to categorize your content is through hashtags. This makes posts easier to find by grouping them in a way that’s understandable by the users.
A hashtag is also considered as a way to “tag” posts which in turn helps search engines find records with information on similar topics or themes.
So hashtags on Instagram can help you to be found easier by users.
The most Popular Hashtags on Instagram
• #love (2.1B posts)
• #instagood (1.5B posts)
• #fashion (1B posts)
• #photooftheday (988M posts)
• #art (888.6M posts)
• #photography (864.7M posts)
• #instagram 828M posts)
• #beautiful (792.1M posts)
• #picoftheday (692.8M posts)
• #nature (696.4M posts)
• #happy (670.9M posts)
• #cute (659.7M posts)
• #travel (613M posts)
• #style (606.3M posts)
• #followme (592.5M posts)
• #tbt (588.3M posts)
• #instadaily (581.2M posts)
• #repost (557.3M posts)
• #like4like (538.2M posts)
• #summer (523.2M posts)
• #beauty (492.6M posts)
• #fitness (485.8M posts)
• #food (475.3M posts)
• #selfie (464.3M posts)
• #me (463.9M posts)
• #instalike (462.1M posts)
• #girl (444.7M posts)
• #friends (432.7M posts)
• #fun (430.9M posts)
• #photo (438.4M posts)
• #smile (427.4M posts)
• #family (411.9M posts)
• #life (409.1M posts)
• #music (398.6M posts)
• #ootd (396.2M posts)
• #makeup (368.7M posts)
• #likeforlike (360.1M posts)
• #likeforlikes (349.9M posts)
• #model (336.2M posts)
• #dog (333.1M posts)
• #design (310.4M posts)
• #follow4follow (300M posts)
• #amazing (300.5M posts)
• #lifestyle (305.3M posts)
• #motivation (305.5M posts)
• #sunset (299.5M posts)
• #igers (294.9M posts)
• #explore (318.1M posts)
• #handmade (299.8M posts)
• #nofilter (286.8M posts)
• #beach (282.1M posts)
• #foodporn (279.9M posts)
• #instamood (269.1M posts)
• #sun (266.2M posts)
• #artist (271.1M posts)
• #dogsofinstagram (297.9M posts)
• #일상 (260.7M posts)
• #cat (259.1M posts)
• #drawing (256.2M posts)
• #sky (251.1M posts)
• #followforfollow (246.3M posts)
• #f4f (245.7M posts)
• #l4l (242.6M posts)
• #hair (236.2M posts)
• #flowers (233.3M posts)
• #followforfollowback (239.2M posts)
• #funny (230.9M posts)
• #gym (227.1M posts)
• #moda (228M posts)
• #photographer (225M posts)
• #likeforfollow (222.6M posts)
• #tagsforlikes (217.9M posts)
• #wedding (223.3M posts)
• #bestoftheday (215.4M posts)
• #baby (217.7M posts)
• #memes (219.7M posts)
• #inspiration (218.4M posts)
• #instafood (215.6M posts)
• #vsco (206M posts)
• #foodie (209.3M posts)
• #vscocam (203M posts)
• #instapic (203M posts)
• #girls (201.5M posts)
• #workout (197.9M posts)
• #pretty (189.7M posts)
• #yummy (187.2M posts)
• #home (187.9M posts)
• #fit (185.1M posts)
• #party (182.7M posts)
• #lol (180.5M posts)
• #healthy (181.6M posts)
• #naturephotography (186.4M posts)
• #nails (185.5M posts)
• #illustration (183.6M posts)
• #landscape (179.4M posts)
• #blackandwhite (177.1M posts)
• #catsofinstagram (177.7M posts)
• #cool (173.9M posts)
• #puppy (176.1M posts)
• #night (144.4M posts)
• #catsofinstagram (177.7M posts)
• #nails (185.5M posts)
• #tattoo (165.3M posts)
• #happiness (162.6M posts)
• #instafashion (169.2M posts)
• #work (144.1M posts)
• #architecture (161.8M posts)
• #japan (153.7M posts)
• #weekend (148.7M posts)
In Closing
Instagram is the most popular social media platform for advertising. It has over 500 million monthly active users and many brands use it to promote their products.
As we all know hashtags are an important part of a business that’s looking for new clients. But there are so many hashtags out there, and it can be hard to find the most relevant ones to use.
So we suggest you to use the best Instagram hashtag generator tool to save your time and money, hence you grow your business in the blink of an eye!
In this section, we looked at what are some of the best Instagram hashtags to use for marketing and whta are the types of hashtags on Instagram.
Hope you enjoy this post. Please share your openions in comment box.
